Embedded
Specializing in...
Embedded
PR & INFLUENCER MARKETING
The force multiplier within the marketing and advertising ecosystem
Meg Seiler
FRACTIONAL CHIEF COMMUNICATIONS OFFICER
Unified storytelling.
Greater cultural relevance.
Stronger results.
Building Integrated PR & Influencer Capabilities Within Agencies and Brand Teams
Most PR and influencer efforts are treated like an add-on.
You know the drill.
The campaign’s locked.
The media’s bought. The creative is in post.
And someone says, “Wait—should we run this by PR?”
Suddenly, your perfectly planned play has a gap.
Influencers are briefed late. News value is an afterthought. Media outreach is rushed.
And your campaign’s big moment?
It’s missing the impact and amplification it deserved.
Let’s fix that.
Hi, I'm Meg Seiler.
I partner with agencies and CMOs to design and build innovative PR and influencer marketing functions that integrate seamlessly with brand strategy, creative, media, experiential, and digital teams. The result is exponentially increased reach and impact, and a unified strategy that drives effectiveness, cultural relevance, and measurable business results. It is the most under-leveraged engine in modern integrated marketing — and the hardest to build well.
I’ve built and led public relations and influencer divisions from the ground up to deliver measurable business results for some of the world’s most respected brands, including Lexus, The Ritz-Carlton, Flexjet, LG and Metabo HPT.
What sets me apart is a rare cross-functional fluency—equally versed in PR, influencer marketing, brand strategy, and advertising—allowing me to operate at the highest levels and foster true collaboration across disciplines. My work has driven groundbreaking partnerships with innovators like Marvel, Twitch, Vogue, and 100 Thieves, and earned the trust of C-suites by consistently delivering strategic, integrated campaigns that move the needle.
Now, I bring this expertise to other agencies and CMOs—designing and building bespoke PR and influencer functions that don’t just complement existing operations, but elevate them, turning silos into synergies and touchpoints into traction.