PR & INFLUENCER MARKETING
The force multiplier within the marketing and advertising ecosystem
*SUPERPOWER:
STRATEGIC COMMUNICATIONS PARTNER
Clarifying complexity, aligning teams, and building modern communications engines* that drive momentum and turn business goals into work that performs.
Meg Seiler
FRACTIONAL EXECUTIVE PARTNER, COMMUNICATIONS
Integrated
Integrated
Building Integrated PR & Influencer Capabilities Within Agencies and Brand Teams
Most PR and influencer efforts are treated like an add-on.
You know the drill.
The campaign’s locked.
The media’s bought. The creative is in post.
And someone says, “Wait—should we run this by PR?”
Suddenly, your perfectly planned play has a gap.
Influencers are briefed late. News value is an afterthought. Media outreach is rushed.
And your campaign’s big moment?
It’s missing the impact and amplification it deserved.
Let’s fix that.
Hi, I'm Meg Seiler.
I’ve spent my career leading corporate communications, marketing PR, influencer and creator marketing, brand management, business development and team leadership.
Now, I partner with agencies and CMOs to design and build innovative PR and influencer marketing functions that integrate seamlessly with brand strategy, creative, media, experiential, and digital teams. The result is exponentially increased reach and impact, and a unified strategy that drives effectiveness, cultural relevance, and measurable business results. It is the most under-leveraged engine in modern marketing—and the hardest to build well.
I’ve built and led public relations and influencer divisions from the ground up to deliver measurable business results for some of the world’s most respected brands, including Lexus, Flexjet, The Ritz-Carlton, LG, KB Home, Wisk Aero and Metabo HPT.
What sets me apart is a rare cross-functional fluency—equally versed in PR, influencer marketing, brand strategy, and advertising—allowing me to operate at the highest levels and foster true collaboration across disciplines. My work has driven groundbreaking results with innovative brand partners, from Marvel, Twitch and Sony Studios to 100 Thieves, New York Fashion Week, USTA, celebrity chefs, premier national culinary events, and many more.
The endgame isn’t simply about complementing existing operations, but elevating them, turning silos into synergies and touchpoints into traction for growth and impact.